Discrepancies between internal data and Rockerbox data

When comparing your internal data to Rockerbox data, you may see slight discrepancies and don't worry, that's normal! We expect to see 5-10% discrepancy between the two data sets. There a number of causes for this, which include:

  • Timezone differences
  • Differences in implementation (Rockerbox in GTM versus you directly getting onsite data)
  • Differences in user de-duplication
  • Page load times (if the Rockerbox pixel is based on that as a trigger)
  • Data manipulation on your end (order cancellation, batch uploads of offline data, etc.)

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