Rockerbox Marketing Classifications
Understanding Rockerbox Marketing Classifications
At Rockerbox, your marketing data is structured using a custom 5-tier hierarchy, which gives you detailed reporting with relevant channel-specific concepts. To make this data even more actionable, we've introduced Marketing Classifications -- an added layer that helps group and summarize your marketing efforts across channels.
This let's you
- Analyze by both granular and high-level views of your data
- Run consistent analyses across platforms and date ranges
- Quickly understand how your media is performing
How Rockerbox Classifications Work
Marketing Classifications sit on top of your Tier 1-3 hierarchy. Rockerbox automatically scans the contents of these tiers (which may include channel, platform, and campaign specific context) to assign each to a standardized category.
These categories reflect common patterns seen across the Rockerbox customers base. While the classification logic is not customizable, it's built to cover the most common marketing tactics and terms.
If a placement doesn't match any of the expected naming patterns, it will be labeled as "Unclassified."
What Categories Are Included?
Rockerbox Classifications include categories designed to reflect widely used marketing strategies. This includes:
Category | Supported Values |
Channel Categorize by marketing channel |
|
Platform Categorize by advertising platform | See supported Standard Integrations |
Audience Targeting Categorize by audience segment |
|
Ad Type Categorize by ad type within a given marketing channel |
|
Tiers Categorize by the 5-tiered structure set up in Rockerbox during onboarding | Custom |
Using Rockerbox Classifications
Classifications are currently available only in the Cross-Channel Report UI view. Follow the steps below to analyze performance using Rockerbox Classification concepts.
Common Use Cases
Aggregate Analysis and KPIs E.g., Measure KPIs like CPA or ROAS by audience targeting (e.g., prospecting, retargeting) or for paid channels only, monitor trends over time, and identify which channels or placements over- or under-perform against these KPIs.
Ease of Comparisons E.g., compare performance across channels that have different tier cardinality (e.g., campaign name with prospecting vs retargeting context is in tier 3 in one channel, tier 4 in another) or compare across time periods where you may have changed your tier structure.
Unifying KPIs Across Measurement Methodologies E.g., View your MMM Meta Prospecting KPI and easily compare recent spend or performance in this channel using other measurement approaches.