Pinterest - Viewthrough Integration
Rockerbox and Pinterest partnered to create an integration that allows Rockerbox to more accurately reflect Pinterest performance. With this integration, Rockerbox attributes conversions to Pinterest not just for clicks, but also for views and engagements.
Due to privacy restrictions in our partnership agreement with Pinterest, user-level view-through data is only available in aggregate reporting within Rockerbox.
To maintain compliance with Pinterest's data sharing terms, log-level MTA data in Rockerbox warehousing excludes all Pinterest view-through touchpoints. Attribution credit is redistributed across the remaining touchpoints in each user's conversion path.
To maintain compliance with Pinterest's data sharing terms, log-level MTA data in Rockerbox warehousing excludes all Pinterest view-through touchpoints. Attribution credit is redistributed across the remaining touchpoints in each user's conversion path.
Requirements
- You must be firing the Pinterest tag on your website (see below under Verifying the Pinterest Tag for instructions to verify this).
- You agree to allow Rockerbox to send a daily performance (Buckets Breakdown) report to Pinterest, filtered to Pinterest touchpoints
How the Integration Works
- Pinterest sends to Rockerbox a daily, log-level feed of site visitors where those visitors viewed, clicked, or engaged with (i.e., Pinned) on a Pinterest ad in the past 60 days.
- If a user with a Pinterest touchpoint later converts, Pinterest will be credited as a touchpoint on that user's path to conversion.
- These conversions will appear in the same 5-tiered structure in Rockerbox. There will not be differentiation between view or click-based conversions in reporting.
Pinterest will starting sending data to Rockerbox one full day after you activate the integration.
- Rockerbox applies Pinterest viewthrough to your primary bottom funnel conversion event (typically Purchase).
Verifying the Pinterest Tag
This integration requires that you correctly set up the Pinterest tag on all pages of your website.
To verify this setup:
- Open up your browser
- Go to your homepage. Make sure you do not have an ad blocker on.
- Open up
Inspector > Console - Type in window.pintrk.tagId in the Console.
- If it returns a number, then the tag is firing correctly and you are all set.
- If it does not, then the Pinterest pixel is not implemented on the page you’re visiting.
- If this is the case, then you need to work with Pinterest to add this pixel.
Running Pinterest with Shopify
- Manually add the Pinterest Tag base code into your Shopify theme.liquid in order to trigger the Pinterest javascript code. This will allow Rockerbox to detect the tag and fire the relevant measurement events
- Instructions on how to update Shopify theme
- Pinterest Tag base code
- an example of your base code can also be found in your Pinterest Ads Manager account > Conversions > Tag Manager section, where you can create/configure your tag code.