Updated by Emily Shreero

Setup Instructions

  1. Reach out to to enable the integration. Let the team know the launch date and the tier structure you'd like applied for this type of marketing activity.
  2. Follow the instructions below to apply URL parameters and impression pixels to all placements within the AdTheorent platform. These parameters and pixels use macros and do not need to be manually replaced. This must be completed before launch.
  3. Follow the below instructions to set up automated spend reporting from AdTheorent to Rockerbox. This should also be completed before launch.
  4. The day after launch, let Rockerbox know you have launched so that they can QA your URL and impression pixels. This will ensure that all touchpoints are being tracked as expected in Rockerbox.


  1. Append the click-through URL parameters to your landing page URLs.
  2. Apply the impression pixel to all active ads.

These parameter values use macros and do not need to be manually replaced. Their values will be dynamically filled by the platform when the ad is served.

Your URLs should follow the structure guidelines available here.

URL Parameters

Display Impression Tracking Pixel

OTT Impression Tracking Pixel

Batch Spend

All spend reports must align with the requirements listed here.
  1. AdTheorent will need to set up automated reporting within their platform to be sent to Rockerbox daily. Reach out to AdTheorent with the below
    1. Endpoint: details will be provided by These need to be sent to AdTheorent to set up reporting.
    2. Report Contents:
      1. Files should be sent daily
      2. Each file should contain the previous day of spend data.
      3. Reports must contain the columns exactly as noted below, including capitalization & spacing.
Required Columns

campaign id
line item id
line item
creative id
creative concept
client spend
strategy id

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