Parameters, Pixels, and Batch Spend Reports

Rockerbox has a specific set of URL parameters for each platform. These parameters were chosen because, in combination, they let Rockerbox uniquely tie back each click to the strategy that drove it.

  • Landing page URL parameters allow Rockerbox to tie strategies to actions at the most granular levels possible.
  • Rockerbox uses a list of custom, platform-specific URL parameters that won’t interfere with your current UTM setup
  • Your URLs should follow the structure guidelines available here.

Where available, some partners have standardized Batch Spend reports available. They are documented in their respective pages.


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