Rockerbox Guide for Marketing Partners
Welcome to Rockerbox for Marketing Partners!
Brands use Rockerbox to measure de-duplicated marketing performance and user behavior insights, spanning both digital and paid channels across online and offline.
This guide is for marketing partners whose clients track their marketing using Rockerbox and are running media that needs to be tracked in Rockerbox
This guide will cover:
- How Rockerbox Tracks Marketing Touchpoints
- How Rockerbox Reports Attributed Conversions
- How brands use Rockerbox to assess individual channel performance
1. How Rockerbox Tracks Marketing Touchpoints
Rockerbox clients are responsible for informing Rockerbox of new channel launches, and ensuring tracking or reporting is provided is applied pre-launch.
If media is being served via a 3rd party ad server, please have the customer contact their Rockerbox representative for the next steps.
2. How Rockerbox Reports on Conversions
Rockerbox reconciles marketing touchpoints back to multiple conversion events, and de-duplicated conversions by assigning fractional credit to each marketing touchpoint on a single user’s path to conversion.
- What conversion events are tracked in Rockerbox
- What is de-duplication
- Intro to Rockerbox’s multi-touch attribution model
- Why in-platform vs Rockerbox-reported conversion and performance differ
- Lookback windows
Ultimately, our mutual brands own their Rockerbox reporting.
To this, it is up to the client how much information is shared on insights they gather from Rockerbox
For any questions on how a channel performs in Rockerbox, please contact your client, not Rockerbox.
3. How brands use Rockerbox to assess individual channel performance
- De-duplicated marketing performance (ex ROAS or CPA) for in-channel and cross-channel optimizations
- Understanding how a channel drives net-new visitors to their site
- Understanding the role a channel plays in the funnel (first, assisting, or last touchpoint)
- Assessing channel overlap