Rockerbox de-duplicated view
Rockerbox Performance view allows you to compare platform-reported performance (ex Facebook, TikTok) to first-party attributed performance (Rockerbox reporting).
- Platform-Reported Performance: based on conversions credited within each ad platform. Each platform will credit itself for driving a conversion if it played any role in driving the conversion.
- Rockerbox Performance: Rockerbox's tracked conversions attributed to the channel, de-duplicated based on the attribution type selected.
This differs from the Attribution Report view, which will show latent conversions against inactive ads if they occurred within 220 days of the