Can I track purchases on the Tiktok or Meta shop?
There can be certain limitations tracking this activity because the purchases happen on Facebook or Tiktok; pages that don't have any 3rd party tracking information. We do this by tagging some unique identifier and treating it like a coupon code.
In Shopify that's typically order source.
If you're sending conversion activity via batch file or webhook you'll need to provide us with an identifier that marks a conversion as having come from one of these shops.
Conversion Tracking
If you're using Shopify to track purchases, we can track this activity via our Shopify integration.
Otherwise, we can only track conversions if they are being passed to Rockerbox via batch file or webhook.
Marketing Tracking
Unfortunately, we can't track marketing activity for purchases that do not happen on your website.
Because the user never visits your site, we cannot track spend or specific marketing campaigns/creative. We can only track that the shop was a touchpoint in the user's path to conversion.
If you'd like to set this tracking up or have any questions about tracking on the Facebook, Instagram, or Tiktok shop, reach out to support@rockerbox.com for help.