Attribution types in Rockerbox
Rockerbox provides four different attribution types both in our platform and our reporting. This enables you to see different views of the world based on which attribution model you choose.
Because Rockerbox de-duplicates conversions - each of these attribution types will look different from what you may be used to seeing in-platform, in GA, or even in your own internal attribution model.
100% of the conversion credit goes to the first touchpoint in the user’s path
100% of conversion credit goes to the last touchpoint in the user’s path
The conversion is split evenly across each touchpoint.
i.e. if the user had two touchpoints before converting each would receive 0.5 of the conversion
Allocates fractional credit to each touchpoint relative to impact in driving to conversion. This is built off your specific data set.
See more detail on the multi-touch attribution modeling here
In the below example, you can see how the attribution type applied impacts the distribution of credit across touchpoints in Rockerbox
Different Attribution types in the Rockerbox platform and reporting
In the Rockerbox UI
You can toggle between different attribution types in the Attribution Reports view by selecting your attribution type in the upper left-hand bar.
This view will default to Modeled Multi-Touch automatically
In Rockerbox reporting
Rockerbox also provides conversions and revenue against all four attribution types in both our marketing performance and our user-level reporting. See more on reporting in Report types & Use Cases