MediaMath

Tracking

  1. Append the click-through URL parameters to your landing page URLs.
  2. Apply the impression pixel to all active ads.

These parameter values use macros and do not need to be manually replaced. Their values will be dynamically filled by the platform when the ad is served.

Your URLs should follow the structure guidelines available here.

URL Parameters

Impression Tracking Pixel

Batch Spend

All spend reports must align with the requirements listed here.
  1. Enable the integration here in your Rockerbox account. This will create an email endpoint that MediaMath will send spend files to.
  2. Reach out to your Rockerbox representative for endpoint details.
  3. MediaMath will need to set up reporting within their platform to be sent to the Rockerbox endpoint.
    1. Files should be sent on a daily cadence.
    2. Each file should contain the previous 1 day of spend data.
    3. Reports must contain the columns exactly as noted below, including capitalization & spacing.
Required Columns

start_date
end_date
organization_id
organization_name
agency_id
agency_name
advertiser_id
advertiser_name
campaign_id
campaign_name
strategy_id
strategy_name
creative_id
creative_name
tpas_placement_id
tpas_placement_name
total_spend

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