Outbrain
Setup Instructions
- Authenticate your Outbrain account(s) here. This will allow Rockerbox to ingest daily spend. This will require you to reach out to Outbrain to request access per the instructions here.
- Apply the Rockerbox URL parameters and impression pixels to all ads using the below instructions. These parameter values use macros and do not need to be manually replaced. Their values will be dynamically filled by the platform when the ad is served.
- Reach out to support@rockerbox.com letting them know the channel, the launch date, and the tier structure you'd like applied for this type of marketing activity.
- The day after launch, confirm that tracking (URL parameters + impression pixels) is applied to all your ads using the Advertising Platform page. More info on QAing your tracking can be found here.
Tracking Parameters
- In the Outbrain platform, open the campaign editor by clicking the pencil icon
- In the Tracking section, append the parameters below to any existing parameters in the Suffix box. Replace YOUR_CAMPAIGN_NAME with the name of your campaign. If your campaign name includes spaces, replace those spaces with underscores.
These parameter values use macros and do not need to be manually replaced–their values will be dynamically filled by the platform when the ad is served.
Your URLs should follow the structure guidelines available here.
URL Parameters
Impression Pixel
These parameter values use macros and do not need to be manually replaced–their values will be dynamically filled by the platform when the ad is served.
Impression Tracking Pixel
For more information about adding Outbrain tracking parameters, look here.