Outbrain
Setup Instructions
- Authenticate your Outbrain account(s) here. This will allow Rockerbox to ingest daily spend.
- Append the click-through URL parameters to your landing page URLs.
- Apply the impression pixel to all active ads.
URL Parameters
- Open the campaign editor by clicking the pencil icon
- In the Tracking section, append the parameters below to any existing parameters in the Suffix box. Replace YOUR_CAMPAIGN_NAME with the name of your campaign. If your campaign name includes spaces, replace those spaces with underscores.
These parameter values use macros and do not need to be manually replaced–their values will be dynamically filled by the platform when the ad is served.
URL Parameters
Impression Pixel
These parameter values use macros and do not need to be manually replaced–their values will be dynamically filled by the platform when the ad is served.
Impression Tracking Pixel
For more information about adding Outbrain tracking parameters, look here.