Marketing Performance View (Attribution Report)
What this report shows
The Attribution Report view in Rockerbox shows for a given time frame, all marketing spend and conversions mapped back to each marketing placement
This view enables you to see weighted CPA/ROAS against marketing placements for new and existing users
Overview of Attribution report view
1. Navigating the Attribution Reports view
2. What this view unlocks
3. Use Cases - How to leverage this view
See the following guides for step by step instructions on each use case:
1. Seeing de-duplicated Performance on a Channel and Placement level
2. Planning and Budgeting against baseline performance
3. Trending views over time