Marketing Performance View (Attribution Report)

What this report shows

The Attribution Report view in Rockerbox shows for a given time frame, all marketing spend and conversions mapped back to each marketing placement

This view enables you to see weighted CPA/ROAS against marketing placements for new and existing users

Overview of Attribution report view

  1. How to Navigate view
  2. What this view unlocks
  3. Use Cases - How to leverage this view

1. Navigating the Attribution Reports view

2. What this view unlocks

3. Use Cases - How to leverage this view

See the following guides for step by step instructions on each use case:

1. Seeing de-duplicated Performance on a Channel and Placement level

2. Tactical optimizations in Rockerbox

3. Planning and Budgeting against baseline performance

4. Trending views over time


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