MediaAlpha

Tracking Parameters

Append the click-through URL parameters to your landing page URLs. These parameter values use macros and do not need to be manually replaced. Their values will be dynamically filled by the platform when the ad is served.

Your URLs should follow the structure guidelines available here.

Display URL Parameters

Batch Spend

All spend reports must align with the requirements listed here.
  1. Enable the integration in your Rockerbox account. This will create an email endpoint that MediaAlpha will send spend files to.
  2. Reach out to your Rockerbox representative for endpoint details.
  3. MediaAlpha will need to set up automated reporting within their platform to be sent to the Rockerbox endpoint.
    1. Files should be sent on a daily cadence.
    2. Each file should contain the previous 1 day of spend data.
    3. Reports must contain the columns exactly as noted below, including capitalization & spacing.
Required Columns

Token
Date
Cost
Publisher
Channel


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