Xandr (Formerly known as AppNexus)

Tracking Parameters

Append the click-through URL parameters to your landing page URLs. These parameter values use macros and do not need to be manually replaced. Their values will be dynamically filled by the platform when the ad is served.

Your URLs should follow the structure guidelines available here.

URL Parameters

Impression Tracking Pixel

Batch Spend

All spend reports must align with the requirements listed here.
  1. Enable the integration in your Rockerbox account. This will create an email endpoint that the publisher will send spend files to.
  2. Reach out to your Rockerbox representative for endpoint details.
  3. The publisher will need send manual reporting from Xandr's platform to the Rockerbox endpoint.
    1. Files should be sent on a weekly cadence.
    2. Each file should contain the previous 7 days of spend data.
    3. These reports will need to be sent manually.
      1. Row 1 must be the column headers.
      2. The "totals" row must be deleted before sending.
    4. Reports must contain the columns exactly as noted below, including capitalization & spacing.
Required Columns

Day
IO Id
IO Name
Creative Id
Creative Name
Revenue (USD)


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