Xandr (Formerly known as AppNexus)

Append the click-through URL parameters to your landing page URLs. These parameter values use macros and do not need to be manually replaced–their values will be dynamically filled by the platform when the ad is served.

Your URLs should follow the structure guidelines available here

URL Parameters

Impression Tracking Pixel

Batch Spend

Report Delivery Requirements
Please ensure all spend reports align with our requirements listed here

Spend reports will need to be downloaded from Xandr and sent weekly to a Rockerbox email endpoint. Reach out to your Rockerbox representative for the email endpoint.

Each weekly report should contain the previous 7 days worth of data.

Column Requirements:

  • Day
  • IO Id
  • IO Name
  • Creative Id
  • Creative Name
  • Revenue (USD)
Spend Report Columns
If any of the above columns are not applicable to the inventory you’re running (such as Campaign Group), please contact your Rockerbox representative.

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