Core Data Types
The inputs needed to enable companies to calculate CPA/ROAS
What it Is
How We Track
Any end action being optimized against.
Occurring on-site, in-app, or offline.
Most commonly purchases
For example- Add to Cart, Free Trial Start, Subscription Start, Email Sign Up
Determined during onboarding scoping, contingent on site and app set up.
The individual points of marketing activity that users interact with
This can be a view or a click
Ex- a paid search ad, an email, a linear TV spot
How much money was spent on marketing
Mix of API integrations and standardized batch spend files