Reporting: Report Types & Use Cases
- Enables you to calculate de-duplicated CPA/ROAS against marketing placements for new and existing users.
- For a given time frame, shows all marketing spend and conversions mapped back to each marketing placement
- Attribution View in UI
- Buckets Breakdown Report (schema here)
- Enables you to view all marketing touchpoints and associated details against on an individual user level
- For a given time frame, cohorts all users that converted during that time frame and shows all marketing touchpoints (including from outside that time frame) against each user that converted
- Funnel View in UI
- MTA Report aka user level log file (schema here)
- MTA Report version that contains UTMs (schema here)
Rockerbox supports a suite of reports; you can access their schemas here.