Reporting: Report Types & Use Cases

Attributed Marketing Performance Report

  • Use for easy performance reporting (de-duplicated CPA/ROAS)
    • On any level of granularity (ex channel, tactic, campaign, creative)
    • Across all, new, or repeat customers
    • Cohorted by date -- either daily, weekly, monthly, quarterly, or yearly
  • Matches the Attribution Report view in the Rockerbox UI
  • Schema here

Buckets Breakdown Report

  • Use for more flexible performance reporting across
    • Varying levels of granularity (flexibility to calculate channel, tactic, placement, creative level performance using one report)
    • Multiple attribution types
    • Multiple customer types (all, new, repeat)
  • Schema here

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