Reporting: Report Types & Use Cases
Attributed Marketing Performance Report
- Use for easy performance reporting (de-duplicated CPA/ROAS)
- On any level of granularity (ex channel, tactic, campaign, creative)
- Across all, new, or repeat customers
- Cohorted by date -- either daily, weekly, monthly, quarterly, or yearly
- Matches the Attribution Report view in the Rockerbox UI
- Schema here
- Use for more flexible performance reporting across
- Varying levels of granularity (flexibility to calculate channel, tactic, placement, creative level performance using one report)
- Multiple attribution types
- Multiple customer types (all, new, repeat)
- Schema here