GTM: Ecommerce Event Variables
Below are common ecommerce event variables that can be used in Rockerbox conversion events. These variables can be used if you’ve configured ecommerce events for your conversions in GTM.
Pixel Variable Name | Description | Ecommerce Event Variable |
coupon | Coupon or discount code associated with the event | ecommerce.purchase.actionField.coupon |
products | JSON object of purchased products. Remember to convert to a string if using this variable in the pixel. | ecommerce.purchase.products |
order_id | Unique identifier for a purchase | ecommerce.purchase.actionField.id |
revenue | Revenue for the event | ecommerce.purchase.actionField.revenue |
For more information about ecommerce events in GTM, click here.