GTM: Ecommerce Event Variables
Below are common ecommerce event variables that can be used in Rockerbox conversion events. These variables can be used if you’ve configured ecommerce events for your conversions in GTM.
Pixel Variable Name
Ecommerce Event Variable
Coupon or discount code associated with the event
JSON object of purchased products. Remember to convert to a string if using this variable in the pixel.
Unique identifier for a purchase
Revenue for the event
For more information about ecommerce events in GTM, click here.