Cadence of Rockerbox Use
The below outlines the optimal cadence for optimizing based on marketing performance and user behavior insights.
The linked guides walk through how you can both automate and structure your weekly and monthly reporting to easily share with your team and identify trends.
Daily Rockerbox Use
Focus: Focus on monitoring performance within channels
Priority Questions:
- Q: Where can I monitor daily performance within channels?
- Q: How can I see changes in performance day over day?
UI Views to leverage:
Guides to leverage :
Weekly Rockerbox Use
Focus: Focus on identifying in-channel optimizations based on target CPA/ROAS
Priority Questions:
- Q: Where should I shift spend within a given channel to drive efficiency?
- Q: How is performance this week compared to last week? Did my previous optimizations result in improved performance
UI Views to leverage:
Gsheets template to leverage:
Guides to leverage:
Monthly Rockerbox Use
Focus: Focus on identifying optimization opportunities cross-channel and any changes in user behavior
Priority Questions:
- Q: How has performance changed month over month? Have I hit diminishing returns across and channels or tactics? Are the opportunities to shift budgets across channels?
- Q: Are there meaningful changes to user behavior? IE channel overlap, channel distribution at each point in the funnel, time to convert
UI Views to leverage:
Gsheets templates to leverage: