AdRoll
Setup Instructions
- Authenticate your ad account here. This will allow Rockerbox to ingest daily spend.
- Append the click-through URL parameters to your landing page URLs.
- Apply the impression pixel to all active ads.
These parameter values use macros and do not need to be manually replaced. Their values will be dynamically filled by the platform when the ad is served.
Tracking Parameters
AdRoll’s guide to editing campaigns, including updating the landing page parameters, can be found here.
Your URLs should follow the structure guidelines available here.
AdRoll HTML5 URL Parameters
AdRoll HTML5 Impression Tracking Pixel
AdRoll Native URL Parameters
AdRoll Native Impression Tracking Pixel