AdRoll
Setup Instructions
- Authenticate your AdRoll account(s) here. This will allow Rockerbox to ingest daily spend.
- Apply the Rockerbox URL parameters and impression pixels to all ads using the below instructions. These parameter values use macros and do not need to be manually replaced. Their values will be dynamically filled by the platform when the ad is served.
Impression tracking pixels can't be added in the Adroll UI. You will need to email your Adroll representatives your impression tracking pixels for them to implement.
- Reach out to support@rockerbox.com letting them know the channel, the launch date, and the tier structure you'd like applied for this type of marketing activity.
- The day after launch, confirm that tracking (URL parameters + impression pixels) is applied to all your ads using the Advertising Platform page. More info on QAing your tracking can be found here.
Tracking Parameters
AdRoll’s guide to editing campaigns, including updating the landing page parameters, can be found here.
Your URLs should follow the structure guidelines available here.
HTML 5 Creatives
The below apply to Adroll's HTML 5 Creatives. You can find these by filtering your Ad Library to the 'Web' type.
URL Parameters
Impression Tracking Pixel
Native Creatives
The below apply to Adroll's Native Creatives. You can find these by filtering your Ad Library to the 'Native Inventory' type.
URL Parameters
Impression Tracking Pixel