Conversion Data Breakouts (Child Segments)
Rockerbox tracks your core conversion events, and attributes the conversion events back to marketing. This allows you to see the impact of each marketing channel in driving conversions, and the performance of each channel.
In some cases, you may need to see conversion events broken out by unique properties. This may be relevant if you set growth or performance goals on a subset of conversions. Common conversions breakouts include
- Subscription Starts vs Subscription Renewals vs One-Time Purchases
- Product Categories
- Geographic Breakouts
- Conversion Exclusions (should not be included in Rockerbox data)
To solve for this, Rockerbox is able to break out subsegments of conversions, called "child segments". This allows you to see all Rockerbox reporting and insights filtered against one of the specific properties. For example, you may set separate CPA goals for One Time Purchases vs Subscription Starts where Rockerbox can set up unique conversion events
- Purchase - All
- Purchase - One Time
- Purchase - Subscription Start
Setup Instructions
Child Segments breakout will be aligned on between the customer and the implementation team during Rockerbox onboarding. The segments should be grounded in key business objectives and cannot be modified on a regular basis.
To support the breakouts of a single conversion event into smaller child segments, Rockerbox requires that the below fields are populated within the conversion data passed to Rockerbox via Shopify, pixels, or S2S integrations.
Shopify
Conversion Breakout Type | Field | Value |
Subscriptions | tags | - subscription first order - subscription recurring order |
Product Categories | tags | - product type 1 (for example: socks) - product type 2 (for example: shirts) - product type 3 (for example: pants) |
Geo-Based Breakouts | tags / country | - two-digit code for country 1 (for example: US) - two-digit code for country 2 (for example: UK) - two-digit code for country 3 (for example: CA) |
Excluding Conversions from Rockerbox entirely | tags | - exclude_order (we will exclude these orders) |
Non-Shopify
Conversion Breakout Type | Field | Value |
Subscriptions | order_type | - subscription.first - subscription.recurring - one.time |
Product Categories | product_type | - product type 1 (for example: socks) - product type 2 (for example: shirts) - product type 3 (for example: pants) |
Geo-Based Breakouts | country | - two-digit code for country 1 (for example: us) - two-digit code for country 2 (for example: uk) - two-digit code for country 3 (for example: ca) |
Excluding Conversions from Rockerbox entirely | exclude_order | - true (we will exclude these orders) - false (we will retain these orders) |
Conversion Breakout Limitations
- Only one type of conversion breakout can be supported. For example, conversions cannot be broken out by both product categories and geographies.
- A maximum of 5 breakouts can be supported per account. For example, if you are breaking out conversions by geography, only 5 geographies can be broken out as distinct conversion segments.
- To unlock unlimited flexibility, sync Rockerbox data to your data warehouse and easily query or build dashboards against any combination of parameters you need.
- Breakouts can only be applied to your primary conversion segment, which is the primary event you optimize against. For many customers, this is a purchase event.
- Conversions can be categorized into relevant subsets on the order level. This means in cases an order would fall into 2 categories (ex user purchases 2 items in different product categories), the order would only be counted in one.