How to organize and map survey responses
The survey page in Rockerbox is designed to allow you to map post-purchase survey responses back to the associated marketing channel.
This will add a marketing touchpoint to these channels increasing the number of touchpoints and as a result the number of attributable conversions. This will in aggregate have an impact on your CPA and ROAS for these channels.
Your survey mapping should be aligned with the marketing mapping structure you are currently utilizing. This will ensure your survey data is structured in a way that is actionable based on the way your team measures and optimizes performance.