Amobee

Updated 1 week ago by Claire Foster

The tracking and required reporting will differ depending on the ad server Amobee is using.
  1. Append the click-through URL parameters to your landing page URLs.
  2. Apply the impression pixel to all active ads.

These parameter values use macros and do not need to be manually replaced. Their values will be dynamically filled by the platform when the ad is served.

Your URLs should follow the structure guidelines available here.
Turn URL Parameters
ab_insertionorderid=$!{INSERTION_ORDER_ID}&ab_lineitemid=$!{LINE_ITEM_ID}&ab_creativeid=$!{CREATIVE_ID}&ab_adid=$!{AD_ID}&ab_domain=$!{SITE_URL_ENC}&ab_type=ott
Turn Impression Pixel
https://metrics.getrockerbox.com/track/v5?source=SOURCE&tier_one=amobee-ott&tier_two=$!{INSERTION_ORDER_ID}&tier_three=$!{LINE_ITEM_ID}&tier_four=$!{CREATIVE_ID}&tier_five=$!{AD_ID}&auction_id=$!{AD_CALL_ID}&referrer=$!{SITE_URL_ENC}

Videology URL Parameters
ab_planid={PLANID}&ab_campaignid=$!{CAMPID}&ab_flightid=$!{MID}
Videology Impression Pixel
https://metrics.getrockerbox.com/track/v5?source=SOURCE&tier_one=amobee-ott&tier_two={PLANID}&tier_three={CAMPID}&tier_four={FMID}&tier_five={MID}&auction_id={RANDOMNUM}&referrer={REFURL}

Batch Spend

All spend reports must align with the requirements listed here.
  1. Enable the integration in your Rockerbox account. This will create an email endpoint that Amobee will send spend files to.
  2. Reach out to your Rockerbox representative for endpoint details.
  3. Amobee will need to set up automated reporting within their platform to be sent to the Rockerbox endpoint.
    1. Files should be sent on a daily cadence.
    2. Each file should contain the previous 1 day of spend data.
    3. The reports must be scheduled to send without a "totals" row, and without any extra rows at the top (row 1 must be the column headers)
    4. Reports must contain the columns exactly as noted below, including capitalization & spacing.
Required Columns - Videology

GMT Date
Campaign Name
FMID
Media ID
Media
Flight Name
Campaign ID
Plan
Plan ID
Net Spend - USD
Required Columns - Turn

data_date
advertiser_id
line_item_name
creative_id
ad_id
ad_name
creative_name
line_item_id
insertion_order_name
insertion_order_id
advertiser_name
advertiser_invoice


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