Amobee

Setup Instructions

  1. Reach out to support@rockerbox.com to enable the integration. Let the team know the launch date and the tier structure you'd like applied for this type of marketing activity.
  2. Follow the instructions below to apply URL parameters and impression pixels to all placements within the Amobee platform. These parameters and pixels use macros and do not need to be manually replaced. This must be completed before launch.
  3. Follow the below instructions to set up automated spend reporting from Amobee to Rockerbox. This should also be completed before launch.
  4. The day after launch, let Rockerbox know you have launched so that they can QA your URL and impression pixels. This will ensure that all touchpoints are being tracked as expected in Rockerbox.
The tracking and required reporting will differ depending on the ad server Amobee is using.
Your URLs should follow the structure guidelines available here.
Turn URL Parameters
Turn OTT Impression Pixel
Turn Display Impression Pixel
Videology URL Parameters
ab_planid={PLANID}&ab_campaignid=$!{CAMPID}&ab_flightid=$!{MID}
Videology Impression Pixel
https://metrics.getrockerbox.com/track/v5?source=SOURCE&tier_one=amobee-ott&tier_two={PLANID}&tier_three={CAMPID}&tier_four={FMID}&tier_five={MID}&auction_id={RANDOMNUM}&referrer={REFURL}

Batch Spend

All spend reports must align with the requirements listed here.
  1. Amobee will need to set up automated reporting within their platform to be sent to Rockerbox daily. Reach out to Amobee with the below
    1. Endpoint: details will be provided by support@rockerbox.com. These need to be sent to Amobee to set up reporting.
    2. Report Contents:
      1. Files should be sent on a daily cadence
      2. Each file should contain the previous 1 day of spend data.
      3. The reports must be scheduled to send without a "totals" row, and without any extra rows at the top (row 1 must be the column headers)
      4. Reports must contain the columns exactly as noted below, including capitalization & spacing
Required Columns - Videology

GMT Date
Campaign Name
FMID
Media ID
Media
Flight Name
Campaign ID
Plan
Plan ID
Net Spend - USD
Required Columns - Turn

data_date
advertiser_id
line_item_name
creative_id
ad_id
ad_name
creative_name
line_item_id
insertion_order_name
insertion_order_id
advertiser_name
advertiser_invoice

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