Setup Instructions

  1. Authenticate your Reddit account(s) here using these instructions (you will need to request API access from your Reddit rep). This will allow Rockerbox to ingest daily spend.
  2. Append the click-through URL parameters to your landing page URLs. These parameter values use macros and do not need to be manually replaced. Their values will be dynamically filled by the platform when the ad is served.
  3. Reach out to letting them know the channel, the launch date, and the tier structure you'd like applied for this type of marketing activity. If you'd like to set up view-based tracking for Reddit, the Rockerbox team can also help with setup.
  4. A day after launch, confirm that tracking is applied to all your ads using the Digital Advertising page. More info on QAing your tracking can be found here.
If your Reddit instance is Managed Service (not self-serve), email and Reddit will assist with adding tracking.
Your URLs should follow the structure guidelines available here.


URL Parameters

View-Based Activity

View-based touchpoints are provided directly to Rockerbox by the Reddit team. No additional implementation steps are required to set up this type of tracking.

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