Tracking Parameters

  1. Append the click-through URL parameters to your landing page URLs.
  2. Apply the impression pixel to all active ads.
If your Reddit instance is Managed Service (not self-serve), email and Reddit will assist with adding tracking.

These parameter values use macros and do not need to be manually replaced. Their values will be dynamically filled by the platform when the ad is served.

Your URLs should follow the structure guidelines available here.

URL Parameters

Impression Tracking Pixel

View-based touchpoints cannot be tracked on any in-app inventory.

How did we do?