GTM: Shopify Variables
Below are common ecommerce event variables that can be used in Rockerbox conversion events. These variables can be used if you’re using Shopify with GTM.
Pixel Variable Name
Ecommerce Event Variable
Coupon or discount code associated with the event
JSON object of purchased products. Remember to convert to a string if using this variable in a pixel.
Email address of the user
Revenue for the event–check to ensure that “subtotal” is the value you consider for your revenue. Some users prefer to use post-tax or post-shipping values instead.
JSON object containing the user’s billing address. Remember to convert to a string if using this variable in a pixel.
For more information about ecommerce events in GTM, click here.