Rockerbox treats streaming audio attribution with the same methodology used for OTT. In summary, there are two methods for us to track marketing events:
- log files (preferred)
- impression-tracking pixels
In both cases, Rockerbox makes a probabilistic match based on the location of the ad and the location of a website session within a configurable time window to determine whether or not a streaming audio ad will receive credit for driving that session.
Please review the OTT page for more details.
Rockerbox is certified to run on the following streaming audio platforms:
- Blisspoint Media
Rockerbox is NOT certified to run on Spotify. Due to this, Spotify will not drop Rockerbox impression-tracking pixels nor send us log files. However, if you run on Spotify through another platform, such as The Trade Desk or DV360, then you can drop Rockerbox impression-tracking pixels in those platforms. This will allow us to measure Spotify performance.