Excluding Parameters from GA

Excluding URL parameters in Google Analytics will ensure that your landing page URLs are not grouped by unique sets of Rockerbox URL parameters. URL parameter exclusions should be added for each view in GA.

  1. Open a view
  2. Choose the gear icon (bottom left) to enter your settings
  3. Select View Settings
  4. In Exclude URL Query Parameters, paste the standard URL parameter list below.
Base Parameter List
an_auctionid,an_campaignid,an_creativeid,an_insertionorderid,an_lineitemid,an_referrer,ar_adgroupid,ar_adid,ar_campaign,ar_campaignid,ar_type,auction_id,b_adgroup,b_adgroupid,b_adid,b_campaign,b_campaignid,b_isproduct,b_productid,b_term,b_termid,cachebuster,cr_bannerid,cr_campaignid,cv_campaign,cv_campaignid,cv_creativeid,d_adid,d_campaignid,d_creativeid,d_placementid,d_siteid,fb_ad,fb_adid,fb_adset,fb_adsetid,fb_campaign,fb_campaignid,g_acctid,g_adgroupid,g_adid,g_adtype,g_campaign,g_campaignid,g_ifcreative,g_ifproduct,g_keyword,g_keywordid,g_locinterest,g_locphysical,g_merchantid,g_network,g_partition,g_placement,g_productchannel,g_productid,g_source,lv_adid,lv_adslotid,lv_auctionid,lv_campaignid,lv_lineitemid,lv_publisherid,mm_campaign,mm_campaignid,mm_creative,mm_creativeid,mm_domain,mm_strategy,mm_strategyid,o_ad,o_adid,o_androidid,o_campaign,o_campaignid,o_clickid,o_doc,o_docauthor,o_docid,o_iosid,o_linkid,o_publishdate,o_publisher,o_publisherid,o_requestid,o_section,o_sectionid,o_sourceid,o_userid,oa_adgroupid,oa_campaignid,oa_creativeid,oa_flightid,oa_keyword,oa_keywordid,oa_lineid,oa_network,oa_type,p_adgroup,p_adgroupid,p_adid,p_campaign,p_campaignid,p_keyword,p_keywordid,qc_adid,qc_campaign,referrer,sc_ad,sc_adid,sc_adset,sc_adsetid,sc_campaign,sc_campaignid,t_campaign,t_campaignid,t_campaignitemid,t_platform,t_site,t_siteid,t_thumbnail,t_title,td_adgroupid,td_campaignid,td_creativeid,td_publisherid,td_site,tj_app,tj_offer,tj_offerid,ttd_type,y_adgroupid,y_adid,y_adx,y_adxid,y_bidmatch,y_campaignid,y_creativeid,y_device,y_keyword,y_keywordid,y_match,y_network,y_orderitemid,y_query,zg_adid,zg_campaignid
  1. Due to GA field limit restrictions, you will not be able to add all parameters from all platforms. If you are using any of the additional platforms below, select the parameters for the platforms you’re using and append them to the list above before saving, using commas to join the lists.
Additional Parameters
Acuity ac_adgroupid,ac_adgroupname,ac_campaignid,ac_campaignname,ac_domain Hivewyre an_auctionid,an_campaignid,an_creativeid,an_insertionorderid,an_lineitemid,an_referrer Bidtellect bt_campaignid,bt_creativeid,bt_domainid,bt_insertionorderid,bt_parentpublisherid,bt_placementid,bt_producttypeid,bt_publisherid,bt_publishername,bt_siteid MobileFuse mf_ad,mf_adid,mf_adset,mf_adsetid,mf_campaign,mf_campaignid,mf_domain,mf_uid Netmining nm_adid,nm_campaignid,nm_placementid Hulu hl_type,hl_vendor DataXu-Roku dx_campaignid,dx_creativeid,dx_exchangeid,dx_flightid,dx_publisherid,dx_sitedomain Steelhouse sh_ad,sh_campaign Audiology au_bannerid,au_type LinkedIn li_campaigngroupid,li_campaignid,li_creativeid Beeswax bw_campaignid,bw_creativeid,bw_domain,bw_lineitemid AdForm af_campaign,af_campaignid,af_creative,af_creativeid,af_domain,af_placement,af_placementid Reddit rd_adid,rd_campaignid,rd_maid
  1. Save your changes

How did we do?