The Trade Desk
Setup Instructions
- Follow the API Spend Integration steps in the section below so that Rockerbox has access to connect to The Trade Desk on your behalf.
- Authenticate your The Trade Desk account(s) here. This will allow Rockerbox to ingest daily spend.
- Follow the instructions below to apply URL parameters and impression pixels to all placements within the The Trade Desk platform. These parameters and pixels use macros and do not need to be manually replaced. This must be completed before launch.
You do not need to wait until completing the API Spend Integration to complete the URL parameters and impression pixels steps. Proceed with both steps in parallel.
- A day after launch, confirm that tracking is applied to all your ads using the Digital Advertising page. More info on QAing your tracking can be found here.
Tracking
- Append the click-through URL parameters to your landing page URLs.
- Apply the impression pixel to all active ads. Note the inventory type (Display, Video, OTT) and make sure you apply to correct pixel for the inventory type you're running.
These parameter values use macros and do not need to be manually replaced. Their values will be dynamically filled by the platform when the ad is served.
Your URLs should follow the structure guidelines available here.
Display URL Parameters
Display Impression Tracking Pixel
Video URL Parameters
Video Impression Tracking Pixel
OTT or Streaming Audio URL Parameters
OTT or Streaming Audio Impression Tracking Pixel
API Spend Integration
Complete the below steps to authenticate The Trade Desk in Rockerbox.
- The Trade Desk must grant you access to the MyReports API (if not already granted) for the Trade Desk account you want to set up the spend integration for. If you do not have access, ask your TTD rep to kick off this process.
- Allow Rockerbox to manage access to your MyReports API. To complete this, reach out to your TTD rep approving Rockerbox to access the API on your behalf, and request that TTD provide the access letter. Send the below if you'd like
"We need our partner, Rockerbox (cc'ed), to access the reporting API in order to report on TTD spend in the Rockerbox platform. We approve Rockerbox to access the API on our behalf. Please send over the access letter so that we can complete this step." - Grant Rockerbox access to the below Report IDs
- Go-forward spend: 2554829
- Historical spend: 2681145
- Once the above steps are complete, authenticate your TTD account in Rockerbox in the Advertising Platform page. You will need your Partner ID, Account ID, Username, and Password, which The Trade Desk will provide for you.