Setup Instructions

  1. A user with Super Admin access must authenticate your Bing account(s) here. This will allow Rockerbox to pull in daily spend.
  2. Append the parameters below to your Account tracking template.
  • If you are creating a new template, append {lpurl}? to the beginning of the Rockerbox parameters.
  • If you have existing parameters in this field, you can use & to separate your existing parameters from the Rockerbox parameters.
  1. Reach out to letting them know the channel, the launch date, and the tier structure you'd like applied for this type of marketing activity.
  2. The day after launch, confirm that tracking is applied to all your ads using the Advertising Platform page. More info on QAing your tracking can be found here.
Copying a Template from Google?

If you are repurposing Google Ads templates in Bing, you need to remove all Rockerbox Google tracking parameters before publishing. Rockerbox Google parameters can be found here, and all begin with g_.
Lower-level Tracking Templates

If you already set tracking templates at the campaign, ad group, ad, or Sitelink Extension level, then it will override the account tracking template. Bing applies the lowest level tracking template. If you want to use Account-level tracking templates, you’ll need to first remove the tracking templates from the lower levels. Alternatively, you’ll need to add these parameters to each of the lower-level templates.


To learn more about Bing Account templates, look here.

For a reference of Bing macros and landing page URLs, look here and here.

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