Why performance in Rockerbox looks different
Rockerbox provides you a de-duplicated view of performance, allowing you to understand the true efficiency of each channel. This means that the CPAs you see in Rockerbox will be higher than what you see in-platform (Facebook, Google) - this is expected!
The reason performance in Rockerbox looks different than what you see in-platform (i.e. Google, Facebook) is driven by:
- De-duplication: Ad platforms only track their own activity
- Distribution of Credit: Rockerbox multi-touch distributes credit across all touchpoints
In the below example, you can see how both de-duplication and distribution of credit impact the differences in reporting between Rockerbox, in-platform, and GA data.