The tracking and required reporting will differ depending on the ad server Pandora is using.
  1. Append the click-through URL parameters to your landing page URLs.
  2. Apply the impression pixel to all active ads.

These parameter values use macros and do not need to be manually replaced. Their values will be dynamically filled by the platform when the ad is served.

Your URLs should follow the structure guidelines available here.


URL Parameters

Impression Tracking Pixel

URL Parameters

Impression Tracking Pixel

Batch Spend

All spend reports must align with the requirements listed here.
  1. Confirm with Pandora what ad server(s) they are using for your ads.
  2. Reach out to your Rockerbox representative confirming the ad server. Rockerbox will send email endpoint details based on the ad server.
There are separate email endpoints for each ad server. If Pandora is using both, they will send 2 reports each week (one to each endpoint).
  1. Pandora will need to send manual reporting from their platform to the Rockerbox endpoints.
    1. Files should be sent on a weekly cadence.
    2. Each file should contain the previous 7 days of spend data.
    3. Row 1 must be the column headers.
    4. The "totals" row must be deleted before sending.
    5. Reports must contain the columns exactly as noted below, including capitalization & spacing.
Required Columns - Audiomatic/Audioserve

Order ID
Campaign ID
Ad Total Spend (USD)
Required Columns - GAM

Line item
Order ID
Line item ID
Creative ID
Ad server CPM and CPC revenue ($)

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