Marketing Touchpoints - How We Track
Rockerbox uses a different methodologies in order to track marketing activity, depending on what’s available and best suited for each channel. These methods include:
The following provide an overview of the methodologies along with example channels. Note: the listed channels are not exhaustive.
Method | Details | Example Channels |
URL Characteristics | Use text in the URL or the referrer URL to determine the source traffic
| Search, Social, Email, Affiliate, Video |
Impression-Tracking Pixel | Pixels served alongside ads allow Rockerbox to track viewthrough | Display, OTT, Native |
Synthetic Events | Probabilistically tracked marketing touchpoints for walled gardens. Read more here. | Social, Video |
Log Files | Event-level log files for each ad served allow Rockerbox to track viewthrough | Display, OTT, Social Viewthrough Integrations |
Postlogs | Spot files that contain ad timestamp that allows Rockerbox to measure lift from an established baseline, and then assign events to users | Linear TV |
Address Matchback | Matches addresses between a direct mail vendors files and a user’s billing address | Direct Mail |
Promo Codes | User-entered promo codes that map to specific channels | All (in particular for offline channels) |
Survey | User-entered responses to survey questions that are then mapped to specific channels | All (in particular for offline channels) |
Organic | Use referring domains (ex Google, Facebook, Youtube) that do not have paid tracking characteristics (ex UTMs, Rockerbox tracking parameters) | Organic Social, Organic Search, Organic Video |