- Enable the Rakuten integration under Data > Digital Advertising by clicking "Connect New Account"
- Automate daily spend reporting from Rakuten --> Rockerbox using the instructions below.
- To track clicks, apply the below UTMs to your landing pages. Make sure to apply Rakuten's ranEAID parameter which enables publisher level reporting.
- Confirm that tracking is applied to all your ads using the Advertising Platform page. More info on QAing your tracking can be found here.
Use standard UTM tracking parameters:
- utm_source = rakuten or utm_medium = rakuten
- include Rakuten’s ranEAID parameter
Batch Spend Report
For Rockerbox to report on Rakuten spend, you will need to deliver a standard spend report to Rockerbox. To do so, you will:
- Enable the integration here in your Rockerbox account.
- In Rakuten's platform, go to Reports > Reporting, Build a New Report and include the below reporting fields.
Publisher Encrypted ID
- Schedule a Daily report to deliver the previous 1 day of data to the Rockerbox SFTP endpoint. This information can be found under Data > Advertising Platforms. Navigate to the platform tile and select "Instructions"
Please note: *Spend does not include % sales