MMM - External Factors
Rockerbox includes external factors, variables that influence business performance but are outside the direct control of the advertiser, in our modeling. We source a standard set of these factors, including:
- Competitor Search Activity, used as a proxy for competitor growth
- Macroeconomic metrics, including:
- Consumer Price Index (CPI)
- Consumer Confidence Index (CCI)
- Unemployment
If you have additional external factors that strongly impact your KPI, then you can provide them as Extra Features for us to include in modeling.