Search Ads 360 (SA360)
When using Search Ads 360, implement parameters in the Final URL Suffix field on the campaign level in the SA360 platform. For each campaign, implement only the parameters from the engine it is served by. Don’t mix and match parameters across engines. Implementing in SA360 removes the need to implement parameters in each individual platform, so complete only the steps below.
Google Ads Campaigns
Choose the appropriate campaign parameter set for each type of campaign below.
Search or Display campaigns
g_campaignid={campaignid}&g_adgroupid={adgroupid}&g_adid={creative}&g_keyword={keyword}&g_keywordid={targetid}&g_network={network}
g_campaignid={campaignid}&g_adgroupid={adgroupid}&g_adid={creative}&g_keyword={keyword}&g_keywordid={targetid}&g_network={network}
Shopping campaigns
g_campaignid={campaignid}&g_adgroupid={adgroupid}&g_adid={creative}&g_keyword={keyword}&g_keywordid={targetid}&g_adtype={adtype}&g_merchantid={merchant_id}&g_productchannel={product_channel}&g_productid={product_id}&g_partition={product_partition_id}&g_network={network}&g_ifproduct={ifshoppingproduct:product}&g_ifcreative={ifshoppingcreative:creative}
g_campaignid={campaignid}&g_adgroupid={adgroupid}&g_adid={creative}&g_keyword={keyword}&g_keywordid={targetid}&g_adtype={adtype}&g_merchantid={merchant_id}&g_productchannel={product_channel}&g_productid={product_id}&g_partition={product_partition_id}&g_network={network}&g_ifproduct={ifshoppingproduct:product}&g_ifcreative={ifshoppingcreative:creative}
Video campaigns
g_campaignid={campaignid}&g_adgroupid={adgroupid}&g_adid={creative}&g_keyword={keyword}&g_keywordid={targetid}&g_locinterest={loc_interest_ms}&g_locphysical={loc_physical_ms}&g_placement={placement}&g_source={sourceid}&g_network={network}
g_campaignid={campaignid}&g_adgroupid={adgroupid}&g_adid={creative}&g_keyword={keyword}&g_keywordid={targetid}&g_locinterest={loc_interest_ms}&g_locphysical={loc_physical_ms}&g_placement={placement}&g_source={sourceid}&g_network={network}
Bing
Add the parameters below to all Bing campaigns. Append them to any existing parameters using &.
All Bing campaigns
b_campaign={Campaign}&b_campaignid={CampaignId}&b_adgroup={AdGroup}&b_adgroupid={AdGroupId}&b_adid={AdId}&b_term={keyword:default}&b_termid={TargetID}&b_isproduct={IfPLA:product}&b_productid={ProductId}