UTM Based Tracking in Rockerbox
Rockerbox can support UTM based tracking, which is common for owned or non-paid channels, as well as for tracking channels for which Rockerbox does not have a direct integration.
Tracking will be automatically set up against the below channels as long as the conditions in the "Tracking Requirements" column are met. Please make sure your UTMs meet the requirements.
Reporting in Rockerbox will align to the structure outlined in the "Tiers in Rockerbox Reporting" column.
Channel | Tracking Requirements | Tiers in Rockerbox Reporting |
utm_source OR utm_medium contains email | Email > utm_source > utm_campaign > utm_content > utm_term | |
SMS | utm_source OR utm_medium contains sms | SMS > utm_source > utm_campaign > utm_content > utm_term |
Customer Referral | utm_source OR utm_medium contains share OR referral OR friend | Customer Referral > utm_source > utm_campaign > utm_content > utm_term |
Influencers | utm_source OR utm_medium contains influencer | Influencer > utm_source > utm_campaign > utm_content > utm_term |
Affiliate (if not included in supported integrations here) | utm_source OR utm_medium contains aff or affiliate or shareasale or commission or cj | Affiliate > utm_source > utm_campaign > utm_content > utm_term |
Organic Social (also tracked via referring domains) | utm_medium contains organic AND utm_source contains facebook OR instagram OR fb OR ig OR tiktok | Organic Social > utm_source > utm_campaign > utm_content > utm_term |
Blog | URL contains blog | Blog |
Other | all other URLs that contain utm parameters, unless they contain "direct" | Other > utm_source > utm_campaign > utm_content > utm_term |