Hulu

  1. Append the click-through URL parameters to your landing page URLs.
  2. Apply the impression pixel to all active ads.

These parameter values use macros and do not need to be manually replaced. Their values will be dynamically filled by the platform when the ad is served.

Your URLs should follow the structure guidelines available here.

Desktop URL Parameters

Desktop Impression Tracking Pixel

Mobile and Tablet URL Parameters

Mobile and Tabled Impression Tracking Pixel

OTT URL Parameters

OTT Impression Tracking Pixel

OTT via Bliss Point Media or Prospect Point Media Impression Tracking Pixel

These partners require the Hulu pixel to be placed separately.

Batch Spend

All spend reports must align with the requirements listed here.
  1. Your team will need to download reports from Hulu's platform and send to the Rockerbox endpoint.
  2. Send the first report to your Rockerbox representative, and they will QA and send final endpoint details once the format is approved.
  3. Guidelines for all reports:
    1. Files should be sent on a weekly cadence.
    2. Each file should contain the previous 7 days of spend data.
    3. Spend reports must be downloaded and sent manually each week.
    4. Row 1 must be the column headers.
    5. The "totals" row must be deleted before sending to Rockerbox.
    6. Reports must contain the columns exactly as noted below, including capitalization & spacing.
Required Columns

Campaign Name
Campaign ID
Flight Name
Ad Unit Name
Ad Unit ID
Creative ID
Spend
Calendar Date


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