Hulu

  1. Append the click-through URL parameters to your landing page URLs.
  2. Apply the impression pixel to all active ads.

These parameter values use macros and do not need to be manually replaced. Their values will be dynamically filled by the platform when the ad is served.

Your URLs should follow the structure guidelines available here.

Desktop URL Parameters

Desktop Impression Tracking Pixel

Mobile and Tablet URL Parameters

Mobile and Tablet Impression Tracking Pixel

OTT URL Parameters

OTT Impression Tracking Pixel

OTT via Bliss Point Media or Prospect Point Media Impression Tracking Pixel

These partners require the Hulu pixel to be placed separately.

Batch Spend

All spend reports must align with the requirements listed here.
  1. Enable the integration here in your Rockerbox account. This will create an email endpoint that your team will send spend files to.
  2. Reach out to your Rockerbox representative for endpoint details.
  3. Guidelines for all reports:
    1. Files should be sent on a weekly cadence.
    2. Each file should contain the previous 7 days of spend data.
    3. Spend reports must be downloaded and sent manually by client teams each week.
    4. Row 1 must be the column headers.
    5. The "totals" row must be deleted before sending to Rockerbox.
    6. Reports must contain the columns exactly as noted below, including capitalization & spacing.
Required Columns

Campaign Name
Campaign ID
Flight Name
Flight ID
Ad Unit Name
Ad Unit ID
Spend
Calendar Date
Delivered Impression Completes

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