Requirements for Implementing Onsite Conversion Pixels
Please ensure the below requirements are met prior to implementing conversion tracking pixels:
For Purchase/Order Conversions:
- Both order information and customer information must be present in your website's data-layer at the time of purchase.
Order Information Required:
- order_id
- revenue
Customer Information Required:
- a persistent email
OR
- a persistent customer ID
This customer information must be available in the data-layer at the time of purchase, regardless of whether or not the user is "logged-in" or checking out as a "guest"
For Direct Mail Attribution
If you are attributing Direct Mail conversions with Rockerbox, the following fields must be available (in raw, unhashed format) in the data-layer at time of purchase:
- street_address_1
- city
- state
- zip
- country
Please see docs on including address information
For more granular order breakouts
See here for variables that must be passed on your data layer at the time of the conversion event in order to support more granular breakouts of conversion events based on an order-specific property.