Requirements for Implementing Onsite Conversion Pixels

Updated 1 month ago by Benjamin Kaufman

Please ensure the below requirements are met prior to implementing conversion tracking pixels:

For Purchase/Order Conversions:
  • Both order information and customer information must be present in your website's data-layer at the time of purchase.

Order Information Required:

  • order_id
  • revenue

Customer Information Required:

  • a persistent email


  • a persistent customer ID
This customer information must be available in the data-layer at the time of purchase, regardless of whether or not the user is "logged-in" or checking out as a "guest"

If you are attributing Direct Mail conversions with Rockerbox, the following fields must be available (in raw, unhashed format) in the data-layer at time of purchase:

  • street_address_1
  • city
  • state
  • zip
  • country

Please see docs on including address information

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