Requirements for Implementing Onsite Conversion Pixels
Please ensure the below requirements are met prior to implementing conversion tracking pixels:
For Purchase/Order Conversions:
- Both order information and customer information must be present in your website's data-layer at the time of purchase.
Order Information Required:
- order_id
- revenue
Customer Information Required:
- a persistent email
OR
- a persistent customer ID
This customer information must be available in the data-layer at the time of purchase, regardless of whether or not the user is "logged-in" or checking out as a "guest"
If you are attributing Direct Mail conversions with Rockerbox, the following fields must be available (in raw, unhashed format) in the data-layer at time of purchase:
- street_address_1
- city
- state
- zip
- country
Please see docs on including address information