Overview of Tracking "Hard to Track" Channels
Some channels are difficult to track comprehensively on the user level. For example, when a potential customer sees an out of home billboard, it's impossible to track that the saw the ad without getting more information directly from the user.
Rockerbox is able to leverage other types of tracking mechanisms to provide some reporting against the impact of the channel in driving conversions or revenue.
Options for tracking "hard-to-track" channels include
- Post Purchase Survey responses
- Vanity URLs (ex yourwebsite.com/myfavoritepodcast)
- Promo Codes
- QR codes with UTMs applied
There are other ways to derive the impact of a hard-to-track channel even if user-level touchpoint tracking is not available. Consider a geo or time-based test comparing one market or time period without the activation to another market or time period when the activation is live. See more on measuring halo impact here.