Rockerbox Tracking by Vendor

Channel

Vendor

Tier

Click tracking

Click tracking methodology

View (Impression tracking)

View (Impression tracking methodology)

Spend

Spend Update Frequency

Paid Search

AdWords (Auto-Append)

Core

Yes

Rockerbox tracking parameters

No

Not available

Standard Integration: API

Daily

Performance Max

AdWords (Auto-Append)

Core

Yes

Rockerbox tracking parameters

No

Vendor walled garden

Standard Integration: API

Daily

Paid Search

Bing

Core

Yes

Rockerbox tracking parameters

No

Not available

Standard Integration: API

Daily

Paid Shopping

Bing

Core

Yes

Rockerbox tracking parameters

No

Not available

Standard Integration: API

Daily

Display

Criteo

Core

Yes

Rockerbox tracking parameters

Yes

Impression pixel

Standard Integration: API

Daily

Paid Social

Facebook/Instagram

Core

Yes

Rockerbox tracking parameters

Yes

Synthetic events

Standard Integration: API

Daily

Paid Shopping

Google

Core

Yes

Rockerbox tracking parameters

No

Not available

Standard Integration: API

Daily

Display

Google Display Network (GDN)

Core

Yes

Rockerbox tracking parameters

Yes

Impression pixel

Standard Integration: API

Daily

Paid Social

LinkedIn

Core

Yes

UTMs

No

Vendor walled garden

Standard Integration: API

Daily

Paid Social

Pinterest

Core

Yes

Rockerbox tracking parameters

Yes

Views provided by vendor via direct integration

Standard Integration: API

Daily

Paid Social

Reddit

Core

Yes

Rockerbox tracking parameters

Yes

Impression pixel

Standard Integration: API

Daily

Paid Social

Snapchat

Core

Yes

Rockerbox tracking parameters

Yes

Views provided by vendor via direct integration

Standard Integration: API

Daily

Paid Social

TikTok

Core

Yes

Rockerbox tracking parameters

No

Vendor walled garden

Standard Integration: API

Daily

Video

Youtube AdWords (Auto-Append)

Core

Yes

Rockerbox tracking parameters

No

Vendor walled garden

Standard Integration: API

Daily

Display

Acuity

Premium

Yes

Rockerbox tracking parameters

Yes

Impression pixel

Standard Integration: Batch

Weekly

Display

AdRoll

Premium

Yes

Rockerbox tracking parameters

Yes

Impression pixel

Standard Integration: API

Daily

Mobile Measurement Partner

AppsFlyer

Premium

No

Does not exist

No

Does not exist

Standard Integration: Batch

Daily

Direct Mail

Belardi Wong

Premium

No

Does not exist

No

Does not exist

Standard Integration: Batch

When Available (mail drop)

Linear TV

Blisspoint Media OTT/ Linear

Premium

No

Does not exist

Yes

Correlation analysis on site traffic and log files

Standard Integration: Batch

Daily Postlogs are 1-week delayed (i.e. files on 1⁄10 will include linear data from 1⁄3)

OTT

Blisspoint Media OTT/ Linear

Premium

No

Does not exist

Yes

Matched on IP

Standard Integration: Batch

Daily

Linear TV

Comcast Linear TV

Premium

No

Does not exist

Yes

Correlation analysis on site traffic and log files

Not available

After spots air

Linear TV

Direct Avenue

Premium

No

Does not exist

No

Correlation analysis on site traffic and log files

Standard Integration: Batch

~1 weeks to get initial files

Display

Display & Video 360 (DV360)

Premium

Yes

Rockerbox tracking parameters

Yes

Impression pixel

Standard Integration: API

Daily

Linear TV

Eicoff

Premium

No

Does not exist

Yes

Correlation analysis on site traffic and log files

Standard Integration: Batch

After spots air

Survey

Fairing (Enquire Labs)

Premium

No

Not available

No

Not available

Standard Integration: Shopify Enable

Daily

Display

Fastg8

Premium

Yes

Rockerbox tracking parameters

Yes

Impression pixel

Standard Integrations: Batch

Daily

OTT

Hulu

Premium

Yes

Rockerbox tracking parameters

Yes

Impression pixel

No standard integration (client-maintained)

Dependent on Delivery Method

Audio

iHeartRadio

Premium

Yes

Rockerbox tracking parameters

Yes

Impression pixel (Display)

Standard Integration: Batch (Streaming Audio)

Daily

Affiliate

Impact

Premium

Yes

Rockerbox tracking parameters

No

Not available

Standard Integration: Batch

Daily

Display

LiveIntent

Premium

Yes

Rockerbox tracking parameters

Yes

Impression pixel

Standard Integration: Batch

Daily

Direct Mail

LS Direct

Premium

No

Does not exist

No

Does not exist

Standard Integration: Batch

Daily post Mail drop

Linear TV

Marketing Architects

Premium

No

Does not exist

Yes

Correlation analysis on site traffic and log files

Standard Integration: Batch

Weekly

Display

MediaAlpha

Premium

Yes

Rockerbox tracking parameters

No

Not available

Standard Integration: Batch

Daily

Display

MediaMath

Premium

Yes

Rockerbox tracking parameters

Yes

Impression pixel

Standard Integration: Batch

Daily

Linear TV

MMSI

Premium

No

Does not exist

Yes

Correlation analysis on site traffic and log files

Standard Integration: Batch

~2 weeks to get initial files

Native

Outbrain

Premium

Yes

Rockerbox tracking parameters

Yes

Impression pixel

Standard Integration: API

Daily

Direct Mail

PebblePost

Premium

No

Does not exist

No

Does not exist

Standard Integration: Batch

Monthly

Affiliate

Pepperjam

Premium

Yes

Rockerbox tracking parameters

No

Not available

Standard Integration: Batch

Daily

Audio

Podsights

Premium

No

Does not exist

Yes

Attributed sessions based on partner data

Not available

N/A

Direct Mail

Postie

Premium

No

Does not exist

No

Does not Exist

Standard Integration: Batch

When available (mail drop)

Display

PowerInbox

Premium

Yes

Rockerbox tracking parameters

No

Not available

Standard Integration: Batch

Daily

Display

Quantcast

Premium

Yes

Rockerbox tracking parameters

Yes

Impression Pixel

Standard Integration: Batch

TBD

Linear TV

Rain

Premium

No

Does not exist

Yes

Correlation analysis on site traffic and log files

Standard Integration: Batch

~2 weeks to get initial files

Affiliate

Rakuten

Premium

Yes

UTMs

No

Not available

Standard Integration: Batch

Daily

OTT

Roku

Premium

No

Does not exist

Yes

Log files

Standard Integration: Batch

Daily

Display

RTB House

Premium

Yes

Rockerbox tracking parameters

Yes

Impression pixel

Standard Integration: Batch

Daily

Linear TV

Simulmedia

Premium

No

Does not exist

Yes

Correlation analysis on site traffic and log files

Standard Integration: Batch

Approximately 10-day delay (available the week after broadcast week ends)

Display

StackAdapt

Premium

Yes

Rockerbox tracking parameters

Yes

Impression pixel

Standard Integration: Batch

Daily

Native

Taboola

Premium

Yes

Rockerbox tracking parameters

Yes

Impression pixel

Standard Integration: API

Daily

Linear TV

Tatari OTT & Linear

Premium

No

Does not exist

Yes

Correlation analysis on site traffic and log files

Standard Integration: Batch

Daily

OTT

Tatari OTT & Linear

Premium

No

Does not exist

Yes

Custom matching based on Tatari IDs

Standard Integration: Batch

Daily by 11:30 am ET

Display

The Trade Desk

Premium

Yes

Rockerbox tracking parameters

Yes

Impression pixel

Standard Integration: Batch

Daily

OTT

The Trade Desk

Premium

Yes

Rockerbox tracking parameters

Yes

Impression pixel

Standard Integration: Batch

Daily

Display

tvScientific

Premium

No

Not Available

Yes

Impression pixel

Standard Integration: Batch

Daily

OTT

tvScientific

Premium

No

Does not exist

No

Not available

Standard Integration: Batch

Daily

Display

Wunderkind

Premium

No

Not available

Yes

Impression pixel

Standard Integrations: Batch

Daily

Display

Xandr (AppNexus)

Premium

Yes

Rockerbox tracking parameters

Yes

Impression pixel

Standard Integration: Batch

Dependent on Delivery Method

Native

Yahoo (formally verizon (Oath) native)

Premium

Yes

Rockerbox tracking parameters

Yes

Impression pixel

Standard Integration: Batch

Weekly

Display

Yahoo (Formerly Verizon/Oath DSP)

Premium

Yes

Rockerbox tracking parameters

Yes

Impression pixel

Standard Integration: Batch

Dependent on Delivery Method


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