Rockerbox Tracking by Vendor
Channel | Vendor | Tier | Click tracking | Click tracking methodology | View (Impression tracking) | View (Impression tracking methodology) | Spend | Spend Update Frequency |
Paid Search | AdWords (Auto-Append) | Core | Yes | Rockerbox tracking parameters | No | Not available | Standard Integration: API | Daily |
Performance Max | AdWords (Auto-Append) | Core | Yes | Rockerbox tracking parameters | No | Vendor walled garden | Standard Integration: API | Daily |
Paid Search | Bing | Core | Yes | Rockerbox tracking parameters | No | Not available | Standard Integration: API | Daily |
Paid Shopping | Bing | Core | Yes | Rockerbox tracking parameters | No | Not available | Standard Integration: API | Daily |
Display | Criteo | Core | Yes | Rockerbox tracking parameters | Yes | Impression pixel | Standard Integration: API | Daily |
Paid Social | Facebook/Instagram | Core | Yes | Rockerbox tracking parameters | Yes | Synthetic events | Standard Integration: API | Daily |
Paid Shopping | Core | Yes | Rockerbox tracking parameters | No | Not available | Standard Integration: API | Daily | |
Display | Google Display Network (GDN) | Core | Yes | Rockerbox tracking parameters | Yes | Impression pixel | Standard Integration: API | Daily |
Paid Social | Core | Yes | UTMs | No | Vendor walled garden | Standard Integration: API | Daily | |
Paid Social | Core | Yes | Rockerbox tracking parameters | Yes | Views provided by vendor via direct integration | Standard Integration: API | Daily | |
Paid Social | Core | Yes | Rockerbox tracking parameters | Yes | Impression pixel | Standard Integration: API | Daily | |
Paid Social | Snapchat | Core | Yes | Rockerbox tracking parameters | Yes | Views provided by vendor via direct integration | Standard Integration: API | Daily |
Paid Social | TikTok | Core | Yes | Rockerbox tracking parameters | No | Vendor walled garden | Standard Integration: API | Daily |
Video | Youtube AdWords (Auto-Append) | Core | Yes | Rockerbox tracking parameters | No | Vendor walled garden | Standard Integration: API | Daily |
Display | Acuity | Premium | Yes | Rockerbox tracking parameters | Yes | Impression pixel | Standard Integration: Batch | Weekly |
Display | AdRoll | Premium | Yes | Rockerbox tracking parameters | Yes | Impression pixel | Standard Integration: API | Daily |
Mobile Measurement Partner | AppsFlyer | Premium | No | Does not exist | No | Does not exist | Standard Integration: Batch | Daily |
Direct Mail | Belardi Wong | Premium | No | Does not exist | No | Does not exist | Standard Integration: Batch | When Available (mail drop) |
Linear TV | Blisspoint Media OTT/ Linear | Premium | No | Does not exist | Yes | Correlation analysis on site traffic and log files | Standard Integration: Batch | Daily Postlogs are 1-week delayed (i.e. files on 1⁄10 will include linear data from 1⁄3) |
OTT | Blisspoint Media OTT/ Linear | Premium | No | Does not exist | Yes | Matched on IP | Standard Integration: Batch | Daily |
Linear TV | Comcast Linear TV | Premium | No | Does not exist | Yes | Correlation analysis on site traffic and log files | Not available | After spots air |
Linear TV | Direct Avenue | Premium | No | Does not exist | No | Correlation analysis on site traffic and log files | Standard Integration: Batch | ~1 weeks to get initial files |
Display | Display & Video 360 (DV360) | Premium | Yes | Rockerbox tracking parameters | Yes | Impression pixel | Standard Integration: API | Daily |
Linear TV | Eicoff | Premium | No | Does not exist | Yes | Correlation analysis on site traffic and log files | Standard Integration: Batch | After spots air |
Survey | Fairing (Enquire Labs) | Premium | No | Not available | No | Not available | Standard Integration: Shopify Enable | Daily |
Display | Fastg8 | Premium | Yes | Rockerbox tracking parameters | Yes | Impression pixel | Standard Integrations: Batch | Daily |
OTT | Hulu | Premium | Yes | Rockerbox tracking parameters | Yes | Impression pixel | No standard integration (client-maintained) | Dependent on Delivery Method |
Audio | iHeartRadio | Premium | Yes | Rockerbox tracking parameters | Yes | Impression pixel (Display) | Standard Integration: Batch (Streaming Audio) | Daily |
Affiliate | Impact | Premium | Yes | Rockerbox tracking parameters | No | Not available | Standard Integration: Batch | Daily |
Display | LiveIntent | Premium | Yes | Rockerbox tracking parameters | Yes | Impression pixel | Standard Integration: Batch | Daily |
Direct Mail | LS Direct | Premium | No | Does not exist | No | Does not exist | Standard Integration: Batch | Daily post Mail drop |
Linear TV | Marketing Architects | Premium | No | Does not exist | Yes | Correlation analysis on site traffic and log files | Standard Integration: Batch | Weekly |
Display | MediaAlpha | Premium | Yes | Rockerbox tracking parameters | No | Not available | Standard Integration: Batch | Daily |
Display | MediaMath | Premium | Yes | Rockerbox tracking parameters | Yes | Impression pixel | Standard Integration: Batch | Daily |
Linear TV | MMSI | Premium | No | Does not exist | Yes | Correlation analysis on site traffic and log files | Standard Integration: Batch | ~2 weeks to get initial files |
Native | Outbrain | Premium | Yes | Rockerbox tracking parameters | Yes | Impression pixel | Standard Integration: API | Daily |
Direct Mail | PebblePost | Premium | No | Does not exist | No | Does not exist | Standard Integration: Batch | Monthly |
Affiliate | Pepperjam | Premium | Yes | Rockerbox tracking parameters | No | Not available | Standard Integration: Batch | Daily |
Audio | Podsights | Premium | No | Does not exist | Yes | Attributed sessions based on partner data | Not available | N/A |
Direct Mail | Postie | Premium | No | Does not exist | No | Does not Exist | Standard Integration: Batch | When available (mail drop) |
Display | PowerInbox | Premium | Yes | Rockerbox tracking parameters | No | Not available | Standard Integration: Batch | Daily |
Display | Quantcast | Premium | Yes | Rockerbox tracking parameters | Yes | Impression Pixel | Standard Integration: Batch | TBD |
Linear TV | Rain | Premium | No | Does not exist | Yes | Correlation analysis on site traffic and log files | Standard Integration: Batch | ~2 weeks to get initial files |
Affiliate | Rakuten | Premium | Yes | UTMs | No | Not available | Standard Integration: Batch | Daily |
OTT | Roku | Premium | No | Does not exist | Yes | Log files | Standard Integration: Batch | Daily |
Display | RTB House | Premium | Yes | Rockerbox tracking parameters | Yes | Impression pixel | Standard Integration: Batch | Daily |
Linear TV | Simulmedia | Premium | No | Does not exist | Yes | Correlation analysis on site traffic and log files | Standard Integration: Batch | Approximately 10-day delay (available the week after broadcast week ends) |
Display | StackAdapt | Premium | Yes | Rockerbox tracking parameters | Yes | Impression pixel | Standard Integration: Batch | Daily |
Native | Taboola | Premium | Yes | Rockerbox tracking parameters | Yes | Impression pixel | Standard Integration: API | Daily |
Linear TV | Tatari OTT & Linear | Premium | No | Does not exist | Yes | Correlation analysis on site traffic and log files | Standard Integration: Batch | Daily |
OTT | Tatari OTT & Linear | Premium | No | Does not exist | Yes | Custom matching based on Tatari IDs | Standard Integration: Batch | Daily by 11:30 am ET |
Display | The Trade Desk | Premium | Yes | Rockerbox tracking parameters | Yes | Impression pixel | Standard Integration: Batch | Daily |
OTT | The Trade Desk | Premium | Yes | Rockerbox tracking parameters | Yes | Impression pixel | Standard Integration: Batch | Daily |
Display | tvScientific | Premium | No | Not Available | Yes | Impression pixel | Standard Integration: Batch | Daily |
OTT | tvScientific | Premium | No | Does not exist | No | Not available | Standard Integration: Batch | Daily |
Display | Wunderkind | Premium | No | Not available | Yes | Impression pixel | Standard Integrations: Batch | Daily |
Display | Xandr (AppNexus) | Premium | Yes | Rockerbox tracking parameters | Yes | Impression pixel | Standard Integration: Batch | Dependent on Delivery Method |
Native | Yahoo (formally verizon (Oath) native) | Premium | Yes | Rockerbox tracking parameters | Yes | Impression pixel | Standard Integration: Batch | Weekly |
Display | Yahoo (Formerly Verizon/Oath DSP) | Premium | Yes | Rockerbox tracking parameters | Yes | Impression pixel | Standard Integration: Batch | Dependent on Delivery Method |