Discrepancies

6 articles

Discrepancies between internal data and Rockerbox data

When comparing your internal data to Rockerbox data, you may see slight discrepancies and don’t worry, that’s normal! We expect to see a 5-12% discrepancy between the two data sets. There a number of…

Updated

What is Deduplication? Why do Platforms take Full Credit?

De-Duplication vs Full Credit Conversion Reporting. To better understand how these mismatches occur, take a look at this user conversion path for a razor company. We’ll refer to the user as Michael a…

Updated

Why are conversion counts in Facebook different than Rockerbox?

Rockerbox is de-duplicating all conversions across all your marketing channels, while Facebook takes full credit for all conversions where it was a touchpoint. For a path such as: Criteo Display > Fa…

Updated

Rockerbox last touch vs. GA last touch

If you are used to making optimizations off of Google Analytics - you may be wondering, how is Rockerbox last touch data different than GA data? Shouldn’t these two be aligned? Rockerbox last touch d…

Updated

Discrepancies between Ad Platforms and Rockerbox

Spend Discrepancies. When comparing spend numbers reported by ad platforms to Rockerbox data, you may see slight discrepancies and don’t worry, that’s normal! We expect to see 5-10% discrepancy betwe…

Updated by Emily Shreero

Accounting for 3rd Party Purchases (ex. Amazon, Etsy)

Rockerbox is not currently able to track orders made on third party platforms like Amazon. This is because the third parties do not share user level data -- which is required to create user-level pat…

Updated by Emily Shreero