Facebook (Manual Append)
In order for Rockerbox to accurately track your campaigns, you need to ensure that your Facebook ad click through URLs contain certain parameters. By default, Facebook only includes a “fclid” parameter on your landing page, but we’ll need to update your Facebook settings to include tracking parameters like campaign and ad set.
These steps should be completed for each new campaign in the future.
Adding Rockerbox Parameters - Bulk Upload
- Go to the ads tab in your Facebook ads manager
- Select the check mark beside all active ads. Do not include historical campaigns that you do not expect to reactivate.
- Click the Export icon and choose Selected
- Append the set of parameters below to any existing values in the URL Tags column. If you have existing parameters in this field, you can use & to separate your existing parameters from the Rockerbox parameters.
- Choose Import and then Ads
- Choose the file and upload
Adding Rockerbox Parameters - Individual Ads
- Go to the ads tab in your Facebook ads manager
- Select the ad you are looking to apply tracking to
- In the URL Tags field, add the Rockerbox URL parameters below to the end of your URL. You can append Rockerbox tracking onto any existing tracking (using an “&”).
This ad format does not support dynamic URL parameters. If you are running this ad format, please contact your Rockerbox representative.
For more information about exporting and importing with Facebook, look here