Platform-Reported Performance

Updated by Kelsey Kearns

What this view shows

The platform-reported performance view has performance reporting directly from specific vendors - enabling you to see in-platform performance without leaving Rockerbox.

The reporting in the platform-reported performance view is not de-duplicated by Rockerbox.

This performance data is pulled directly from each platform's API and is not changed in any way by Rockerbox.

The CPA/ROAS in this view will not align to what you see in Attribution Report as that view is de-duplicated performance.

Platform-Reported Performance is based on conversions credited within each ad platform. Each platform will credit itself for driving a conversion if it played any role in driving the conversion.

You can see platform-reported performance from the following platforms directly in Rockerbox:

  • Facebook
  • Google
  • Bing
  • TikTok
  • Snap
  • Pinterest
  • LinkedIn

Overview of the Platform-Reported performance view

  1. How to Navigate this view
  2. How to set a platform-performance goal
  3. How to Leverage this view

How to Navigate this view

See below for instructions on how to navigate this view

How to set a platform-performance CPA or ROAS goal

How to Leverage this view

This view should be used in combination with the Rockerbox de-duplicated view of performance as you make tactical optimizations.

See the guide here on how to leverage Rockerbox in combination with in-platform data for tactical optimizations

How did we do?