What this view shows
The platform-reported performance view has performance reporting directly from specific vendors - enabling you to see in-platform performance without leaving Rockerbox.
This performance data is pulled directly from each platform's API and is not changed in any way by Rockerbox.
The CPA/ROAS in this view will not align to what you see in Attribution Report as that view is de-duplicated performance.
Platform-Reported Performance is based on conversions credited within each ad platform. Each platform will credit itself for driving a conversion if it played any role in driving the conversion.
You can see platform-reported performance from the following platforms directly in Rockerbox:
Overview of the Platform-Reported performance view
How to Navigate this view
See below for instructions on how to navigate this view
How to set a platform-performance CPA or ROAS goal
How to Leverage this view
This view should be used in combination with the Rockerbox de-duplicated view of performance as you make tactical optimizations.
See the guide here on how to leverage Rockerbox in combination with in-platform data for tactical optimizations