Tracking email touchpoints in Rockerbox will allow you to see the impact of email in driving conversions in combination with your other digital and offline channels.
Rockerbox is able to track click-based email touchpoints through the use of UTMs that should be appended at the end of each URL in your email campaigns.
Rockerbox needs "email" included in your UTM source or medium value in order to properly recognize & map email activity
We recommend utilizing the following UTM structure to maximize your ability to make email optimizations in Rockerbox:
UTM | Value to include |
utm_source | Email vendor name (Klaviyo, Attentive, etc.) |
utm_medium | |
utm_campaign | Name of actual email campaign |
utm_content | Any audience details |