Discrepancies between internal data and Rockerbox data

When comparing your internal data to Rockerbox data, you may see slight discrepancies and don’t worry, that’s normal!

We expect to see 5-10% discrepancy between the two data sets. There a number of causes for this, which include:

  • Timezone differences: Rockerbox reporting is standardized to UTC time
  • Returns or cancellations: Rockerbox does not account for returned or cancelled orders -- meaning they will appear in Rockerbox data
  • If Rockerbox tracks conversions via an on-site pixel (GTM)
    • Normal discrepancies caused by pixel based tracking, where the pixel may not fire 100% of the time
    • Differences in implementation: Rockerbox in GTM versus you directly getting onsite data
    • Page load times (if the Rockerbox pixel is based on that as a trigger)

The variances on total conversions do not impact your channel or placement level attribution, and thus do not impact the actions you take off of Rockerbox data. For example,


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