Tracking Parameters

Append the click-through URL parameters to your landing page URLs. These parameter values use macros and do not need to be manually replaced–their values will be dynamically filled by the platform when the ad is served.

Your URLs should follow the structure guidelines available here.

Batch Spend Report

For Rockerbox to report on LiveIntent spend, you will need to deliver a standard spend report to Rockerbox. To do so, you will:

  • Turn on LiveIntent integration in Rockerbox
  • Contact your LiveIntent account manager to set up the automated report to be sent via email
  1. Go to Settings > Integrations, find LiveIntent, and click Enable Integration. Wait a few moments after enabling. Under Data Setup, you will need to retrieve your email endpoint to share with your account manager.
  2. Contact your LiveIntent account manager and ask them to set up the Rockerbox Custom Report to be sent daily (delivering yesterday’s data), as a CSV, to the endpoint you retrieved from the integrations page.

The Rockerbox Spend report should include the following columns:

Spend Report Columns
Event Date
Campaign ID
Campaign Name
Line Item ID
Line Item Name
Creative ID
Creative Name
Advertiser Spend
To enable LiveIntent view-through you will need to enable an additional feature. Please see here for the instructions.

How did we do?