Structure of Marketing Activity (Mapping Tiers)
Overview
Rockerbox structures your marketing activity into a standard 5-tiered structure across all of your channel. The goal is to ensure categorization in Rockerbox aligns with how your team reports and optimizes. The same tiered structure will persist across all Rockerbox UI views and reporting.
This starts broad (ex Tier 1 = channel) and becomes increasingly granular (ex Tier 5 = creative name). The most common example of a Channel-Based tier structure is outlined below.
To make changes to your mapping structure overall or for a specific channel, please reach out to support@rockerbox.com with your preferred Tier 1-5 values.
Please note that for channels that have integrated spend (list here), the values available for mapping are those that we receive in the spend file. For example, if we receive Adset Name, Campaign Name, and Creative Name in spend, they can all become tier values.
Channel View
This gives you flexibility to see both channel and tactic level reporting, but starts with a channel-first breakout.
Tier | Attribute Type | Example Attributes |
1 | Channel | Paid Social, Paid Search, Display, Linear TV, OTT, Email, SMS, Organic |
2 | Vendor | Facebook-Instagram, Pinterest, The Trade Desk, Youtube, Tatari |
3 | Objective, Tactic, or Campaign Type | Search = Brand, Non-Brand, Competitor Social = Prospecting, Retargeting, Retention |
4 | Campaign or Ad Group Name | Campaign or Ad Group Name (commonly pulled directly from the ad platform) |
5 | Channel Specific Details | Creative, CTA, Audience (commonly pulled directly from the ad platform) |