Standard Conversion Data Formats
This user ID should be a true unique first-party identifier that persists across sessions
Note: even if “email” is the value you use as a primary first-party identifier, do not pass that as “external_id”. Instead, use the “email” field (see below).
This should match the customers IDs used in your first party reporting
Unique identifier for the order
This should match the order IDs used in your first party reporting
Revenue included in the pixel should match the revenue you consider for the conversion. If you use subtotal revenue internally, you need to send Rockerbox subtotal as revenue
dollars.cents eg: 101.09 for an order of $109.09
10500.49 for an order of $10,500.49
Hashed or unhashed
Promo code applied to the order
The value should be formatted as a string and contain only the promo code. This may require you to select a value inside the JSON object for promo codes if you use a solution like Shopify.
Products included in the order
The value for products should be formatted as a json string.
10 digits, no formatting, unhashed