Standard Conversion Data Formats
Field | Description | Formatting |
external_id | This user ID should be a true unique first-party identifier that persists across sessions Note: even if “email” is the value you use as a primary first-party identifier, do not pass that as “external_id”. Instead, use the “email” field (see below). | This should match the customers IDs used in your first party reporting |
order_id | Unique identifier for the order | This should match the order IDs used in your first party reporting |
revenue | Revenue included in the pixel should match the revenue you consider for the conversion. If you use subtotal revenue internally, you need to send Rockerbox subtotal as revenue | dollars.cents eg: 101.09 for an order of $109.09 10500.49 for an order of $10,500.49 |
e-mail address | Hashed or unhashed | |
coupon | Promo code applied to the order | The value should be formatted as a string and contain only the promo code. This may require you to select a value inside the JSON object for promo codes if you use a solution like Shopify. |
product | Products included in the order | The value for products should be formatted as a json string. |
address | Billing address | |
phone_number | Phone number | 10 digits, no formatting, unhashed eg: 1234567890 2128675309 |