Amazon DSP: UTM tracking

Updated by Kelsey Kearns

Amazon is a walled garden, meaning they do not allow 3rd party impression tracking or support custom click-through parameters.

You may see an option for "3rd party impression tracking" in the Amazon setup, however, this does not apply to Rockerbox.

Amazon allows a set group of 3rd party impression tracking pixels. Rockerbox is not included in this list. See here for more details

To track Amazon DSP touchpoints in Rockerbox we recommend the following:

  1. Leverage UTMs and share them with the Rockerbox team to map
  2. Use promo codes or a Post Purchase Survey if relevant

UTM Suggestions:

utm_source: Amazon

utm_medium: display

utm_campaign: specific campaign details

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