Recommendations for Survey Response Options
Goal of Responses
Rockerbox is able to map post-purchase survey results attributing additional conversions back to your marketing activity. Based on the response users provide to the question, “How did you hear about us?”, we are able to insert a touchpoint along the users’ path to reflect this answer.
Why your selected responses matter
When setting up your post-purchase survey it is important to phrase it in a way that consumers will understand and enable you to map them back to a marketing channel or vendor.
You should choose up to 10 responses - not providing users with too many choices, but giving a clear choice based on their entry channel.
Some potential responses include the following:
- From a friend
- Google search
- Blog or Website
- YOUR NAME Instagram
- Someone else’s Instagram
- Ad on Instagram