MMM - Subchannel Breakouts

Updated 3 months ago by Eddie Chou

Rockerbox's MMM measures the impact of your marketing on your revenue. For your marketing platforms, we further break them down into smaller categories, where possible.

  • For Google, we break down this into inventory types Performance Max (which includes Shopping), Video, and Display.
  • For Google and Bing Search, we further classify them into subcategories of Brand Search and Non-Brand Search.
  • For Social platforms, we distinguish Prospecting from Retargeting campaigns.

How did we do?