MMM - Subchannel Breakouts

Updated by Eddie Chou

Rockerbox's MMM measures the impact of your marketing on your revenue. For your marketing platforms, we further break them down into smaller categories, where possible.

  • For Google, we break down this into inventory types Performance Max (which includes Shopping), Video, and Display.
  • For Google and Bing Search, we further classify them into subcategories of Brand Search and Non-Brand Search.
  • For Social platforms, we distinguish Prospecting from Retargeting campaigns.


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